It is possible that you will not be able log in to their website and see the analytics. However, guest blogging websites should provide their monthly stats for their site as well as demographics for readers. For instance how many people are reading articles each month? Who is their primary target audience? What is the average number of page views? Transparency is essential. Websites that don't make it clear the data are a big warning sign. You shouldn't expect them to release the company's financial figures or other sensitive information. But engagement with the reader is an absolute requirement.

A good method for eLearning creators to assess if the guest posting website is appropriate for their needs is to study other content. Are there similar topics? What is the general style and tone of the material? Who is their primary target audience or target audience? Have they already written about the subject? If so, are you able to create a unique twist to make something original and valuable? Another aspect to take into consideration is the authenticity of the information. Does it appear that every post is opinions of the author or are they simply based on personal opinions? There's plenty of room for personal opinions--to an extent, but trusted sites for posting must be free of lies and slander.

The best guest-posting sites have built-in analytics, so you can monitor the reader's engagement. Do you know the number of visitors to your page? What is their place of residence? Do you have access to the source of clicks to confirm the source of referrals? What was the location where your visitors clicked? This is the perfect combination of both. You can connect with your audience, and also collect important data from an analytical perspective that you can gather from your website. Check out link building.

A few guest-posting sites incorporate social media as a part of their package. The article you submit for eLearning is not just posted on their site They also publish the article on their social networks. Again, they must be completely open regarding their social media presence. What number of people do they follow on Facebook? Do they have a presence on LinkedIn? Go through their profiles on social media to determine the amount of interaction they have.