Although a macro-influencer may be more difficult to convince, they are more likely to expanding your reach if you succeed in wooing them.

Mega-influencers can be extremely complicated to promote. Most of the time there's already an influencer in the macro category who has established connections with them. Although it's not impossible to get a mega-influencer to join your ranks, you might have more success using smaller influencers.

Begin with pre-outreach

What are the benefits of guest blogging on other websites? When you've got an inventory of bloggers who permit guest posts of high quality and the blog owners that you would like to contact The next step is making them aware of your presence before you create an article as a guest or even become a guest writer. It is important to look through their amazing content and show your interest on their site prior to approaching them.

Pre-outreach can refer to things like:

Commenting on blog posts or guest blog posts

Follow their social networks

Retweeting or sharing new content they've published

Tag these individuals in social media posts

Responding to updates and shared content

Aiming at them with branding awareness campaigns

This can make the "cold" emails a little warmer, and allows your guest blogging strategies an increased chance of success and is less annoying for webmasters.

Begin by visiting blogs of an influential person from your list. Select one that is to the content that you've written in the past (or you're contemplating writing).

Let's say that you have Neil Patel as an influencer on your list. Visit the blog of Neil Patel and select one of his posts.

Go through the post and leave your comment on anything you learned from the post.

Make sure to leave your comment in a sincere, informative way. Influencers with greater power are more likely to reply to comments with some basis to them.

If you are planning on reaching an influencer to offer hosting a guest blog in the near future make use of the comments section to be able to grab their attention at first.

It's possible to use it in your email in the future as "proof" the fact that you're trying establish relationships, not just looking to gain the referral traffic or to get the link for your own website. Check out link building services.

After you've finished commenting then share the article and also tag the author (in this instance, Neil).

There's a chance that you don't get any response to your comments or the person who commented might not respond to your post. That's okay.

It's not intended to be your primary contact point. This is called pre-outreach because of an explanation.