While 2022 might have not been the year that most digital marketers wanted it to be, perhaps, 2022 might be the year after all. The reason being, social media advertising is experiencing an increase.

Social media growth is on an upward trajectory and showing no signs of stopping any time soon. Therefore, with a good number of potential customers flooding on various social media platforms, as a marketer, this is the time to advertise your product.

But which types of social media channels will you use for advertising? Here are some of the most ideal channels to use;

Facebook is arguably the most used social media network. In fact, it plays home to a quarter of the globe’s population given that it harbors over 3 billion users. Therefore, it's a no-brainer that provides an unparalleled opportunity for advertisers to reach almost anyone and everyone.

Through Facebook ads, one can easily be able to build brand awareness, acquire a new target audience, increase customer engagement, and generate leads. Also, it allows an extensive coverage of ads by analyzing demographics as well as providing detailed options to target.

You can use various Facebook ads, which perform differently. For instance, one can use photo ads, video ads, stories ads, slideshow ads, carousel ads, instant experience ads, collection ads, lead generation ads, and messenger ads.

Just like Facebook ads, Instagram ads can also bring success to your business. As much as Facebook has over 3 billion users, Instagram has the bragging rights for the highest rates of audience engagement in social media.

Instagram ads mostly excel for folks with a product that is usually virtually appealing or those that incorporate visual media during campaigns. Ideally, it's a very video and image heavy platform.

Moreover, its user-base falls in the range age of 18-29 and mostly tends to incline towards females as well as minorities. Therefore, depending on your business, Instagram might be the go-to-place for your advertising.

Furthermore, Instagram ads work in that advertising can be linked directly to the landing page, or product page, which allows direct engagement with the products.

To be a success in this category, first, you need to focus on the custom audiences, especially those that you've engaged with before. Your next stop should be lookalike audiences using the Instagram algorithm. Ensure also that you use custom images and make those offers that are difficult to resist. Moreover, you need to take hashtags seriously.

Initially, most folks could relate Twitter to a channel of breaking news. However, things have revolutionized now, and this social media giant is providing access for a marketer to connect with both mainstream and niche influencers.

Features over 350 million active users in a month, Twitter has proved to be one of the most popular social platforms. Unlike Facebook, the platform is still viable when it comes to organic engagement. As a brand, you don’t have to pay to reach followers.

To ensure that you make the most out of the most, you should use compelling and relevant images, be a target with products you're promoting, and prioritize brevity.

Another unique channel is via Pinterest that’s visual just like Instagram, but different due to the fact that it’s mostly targeted towards women. All you have to do is to be creative to stand out, focus on trends, and engage with followers by even giving out some internet advertising questionnaires.

In conclusion, there are several types of social media advertising that you can employ to improve your marketing strategy. LinkedIn ads, for instance, are another professional channel you can use, Snapchat advertising is another social media platform. However, your target audience may dictate the type of channel to use; therefore, you should do your research first before you engage. Perhaps, some internet advertising questionnaires can help to come up with the right platform to use.